Stanbic IBTC Insurance Launches The Good Life Campaign

By InsideBusiness On Apr 11, 2022

Stanbic IBTC Insurance has launched its life insurance campaign, The Good Life’ to create awareness about the benefits of an insurance cover.

The Good Life campaign is an introduction to a full bouquet of several fully customised, innovative, life insurance solutions that enable Nigerians easy access to the good life.

StanbicIBTC Insurance comprises professionals with vast knowledge of the insurance market, offering the most suitable policies for its retail and corporate clients, based on extensive research and conscientious needs assessment.

Inclusive is a life insurance cover which required especially in these uncertain times, covering beneficiaries from financial hassles when life happens.

L-R: Segun Arinze, actor and celebrity; Lara Ibirogba, Consumer High Net Worth and Client Solutions Marketing Manager, Stanbic IBTC; Akinjide Orimolade, Chief Executive, Stanbic IBTC Insurance Limited; Demola Sogunle, Chief Executive, Stanbic IBTC Holdings PLC; Kate Henshaw, actress and celebrity; Funmi Ogunbiyi, Head of Technical, Stanbic IBTC Insurance Limited and Ric Hassani, musician and media personality at the launch of Stanbic IBTC Good Life Campaign, which held recently in Lagos State.

Stanbic IBTC Insurance has comprehensive insurance covers like Credit Life, Group Life, Education Endowment, Annuity, Sunset Plan and Term Assurance, amongst others.

To kick off the campaign, a launch event was held where executives of Stanbic IBTC as well as several veterans within the creative industry spoke passionately about the need for Life insurance and the edge Stanbic IBTC Insurance delivers with bespoke and inclusive life assurance packages.

The event held at IBTC Place on Walter Carrington Crescent, Victoria Island, Lagos, also featured an unveiling of the official music video which featured actors Kate Henshaw and Segun Arinze and musician, Ric Hassani – singing their hearts away to the tune of “Insurance Cover Me.”

L-R: Ajila Abisoye, Head, Business Development, Stanbic IBTC Insurance Limited; Lara Ibirogba, Consumer High Net Worth and Client Solutions Marketing Manager, Stanbic IBTC; Akinjide Orimolade, Chief Executive, Stanbic IBTC Insurance Limited; Bridget Oyefeso – Odusami, Head, Brand and Marketing, Stanbic IBTC Holdings PLC; Demola Sogunle, Chief Executive, Stanbic IBTC Holdings PLC; Kunle Keshinro, co-host of the event and Kate Henshaw, actress and celebrity at the launch of Stanbic IBTC Good Life Campaign, which held recently in Lagos State.

Demola Sogunle, Chief Executive, Stanbic IBTC Holdings said many Nigerians were just beginning to understand the importance of insurance but as an organisation, Stanbic had been very deliberate about educating both young and old about the advantage that the right insurance cover provides to life and property.

“Today, in taking that effort further, we launched what we have tagged: The Good Life Campaign to advocate the value that comes from having Life Insurance and the availability of multiple Life Insurance solutions from our Life Insurance Company, Stanbic IBTC Insurance.”

L-R: Akinjide Orimolade, Chief Executive, Stanbic IBTC Insurance Limited; Kate Henshaw, actress and celebrity; Demola Sogunle, Chief Executive, Stanbic IBTC Holdings PLC; Segun Arinze, actor and celebrity at the launch of Stanbic IBTC Good Life Campaign, which held recently in Lagos State.

Speaking on the rationale behind the insurance campaign, Akinjide Orimolade, Chief Executive, Stanbic IBTC Insurance, said having a life insurance package is a necessity as it guarantees peace of mind and aids preparedness for unprecedented occurrences. He urged Nigerians to get life insurance covers and shun the belief that insurance can only be bought by only rich or old people.