GAC Motor Nigeria, driven by CIG Motors Co., is teaming up with Davido to promote afrobeats through an exciting nationwide campaign on a groundbreaking tour, named Five Alive, covering Akwa Ibom, Adamawa, Enugu, Ibadan, and Lagos.
The Five Alive campaign is one of the first instances where a member of Afrobeats’ “Big Three” is fully touring Nigeria, not just as a layover between international shows but as a purposeful celebration of local fans, cities, and culture.
Davido’s collaboration with CIG Motors is set to blend music and mobility, performance and innovation, as GAC propels the movement of people, passion, and possibilities nationwide with the elegant GN8, the powerful GS8, and the futuristic electric vehicle AionY, in a journey that honours excellence, ambition, and the dynamic spirit of modern Africa.
Driving Culture, Not Just Cars
CIG Group is known as one of Nigeria’s top corporate champions of creativity. Beyond its contributions to the automotive sector, the company has established itself as a cultural partner and creative supporter, recognizing that mobility drives both business and culture.
For years, GAC Motors has actively engaged with music, fashion, film, and art. From sponsoring film premieres to backing prestigious red-carpet events, the brand consistently supports Nigeria’s most creative talents. Each initiative shows their belief that innovation goes beyond mechanics—it’s deeply human.
“We believe in mobility that moves people and purpose,” said Diana Chen, Chairman of CIG Group. “Davido represents a generation of Nigerians who are fearless, talented and globally respected. This partnership celebrates excellence, innovation and the beauty of motion.”
When a Wedding Stopped a Nation
The bond between Davido and GAC Motors became part of Nigeria’s cultural history earlier this year during the artist’s wedding to Chioma Rowland. The moment when GAC presented the luxury vehicle Davido gifted to his wife captured the world’s attention and filled millions with pride.
That scene, a symbol of elegance and craftsmanship, transcended the occasion itself. It spoke to something deeper: a shared understanding of what it means to celebrate love, success and the art of living beautifully. The partnership that began there has now evolved into one of the most exciting cultural collaborations in the country’s history.
The GAC GN8 and S8: Exclusivity in Motion
Throughout the Davido Five Tour, Davido will travel in the GAC GN8 and G8, a vehicle that embodies the brand’s philosophy of power, grace and comfort. With its serene cabin, refined design and commanding presence, the model is a fitting companion for a man who has taken Afrobeats from Lagos to the world.
Alongside the GN8, the GAC S8 represents another dimension of innovation. Its sharp lines, intelligent performance and regal aesthetic make it a beacon of modern engineering. Both vehicles symbolise the balance of confidence and creativity that defines GAC Motors’ approach to mobility.
“Davido is the first of Nigeria’s Big Three to bring Afrobeats home at this scale,” said Jubril Arogundade, Executive Director of CIG Group. “This collaboration is creating history. It unites technology, culture and inspiration in a way that speaks directly to the heart of the Nigerian people.”
The Mystery Experience That Will Touch Every City
Beyond the music and lights, CIG Group and GAC Motors have promised a mystery experience that will unfold across the five tour cities. Details remain confidential, but the initiative is described as something designed to connect emotionally with Nigerians everywhere the tour stops.
It will highlight the company’s belief that mobility is not only about vehicles but about vision, the ability to move people, empower communities and create memories that endure. The experience will reinforce GAC’s role as a partner in the nation’s creative and social evolution.
GAC in Art, Film and Music
GAC Motors has built a deep and ongoing relationship with the arts. Its vehicles have transported stars to movie premieres, powered music video productions and supported some of Africa’s most influential creative events. The brand has become synonymous with sophistication, reliability and cultural relevance.
With this new partnership, GAC unites its achievements in film, music and design under one campaign. Its range, from the luxurious GN8 and S8 to the visionary AionY, the new electric superstar, embodies a clear message that the future of driving in Africa is both aspirational and sustainable.
“We are lovers of art, culture and music,” said Chief Diana Chen. “We believe in working with creators, supporting their vision and helping them reach new heights. Art and innovation must move together, and that is what this partnership stands for.”
Davido: Bringing Afrobeats Home
For more than a decade, Davido has been a cultural bridge between Africa and the world. His influence has carried Afrobeats to international stages, global charts and millions of fans. Through this partnership, he now returns that energy home, using the Davido Five Tour to celebrate the people and places that shaped his journey.
With GAC Motors providing the vehicles and infrastructure that move the tour, Davido is demonstrating that global success and national pride can travel together. This collaboration redefines how music and mobility can inspire a country.
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