A new platform, Flixora, designed by Martins Osuofia to democratise movie streaming and distribution, debuted on Monday, 1st June.
Flixora, according to the founder, is designed to help filmmakers, studios and content owners distribute and monetise their movies globally and instantly.
With the new platform, creators do not need to have millions of followers to generate income, unlike on other platforms. Small filmmakers can get payment and recognition for their work, moving away from the era where the industry is monopolised by big studios and those with a name already.
The new platform will enable creators to upload, manage, market and sell their content directly to audiences, without relying on traditional gatekeepers or complex distribution networks, and focuses on simplifying movie distribution for independent filmmakers and emerging creators who often struggle with limited access to global streaming platforms, high distribution costs, low visibility and restricted monetisation opportunities. By providing a direct-to-audience streaming infrastructure, Flixora allows creators to retain control over their content, pricing, audience reach and revenue generation.
The platform also helps filmmakers, production companies, and distributors seeking a more accessible and scalable way to reach international viewers. Also, it offers audiences access to a broader and more diverse catalogue of films, including independent cinema, regional productions, and underrepresented stories that may not appear on mainstream streaming services.
For movie makers, the process is remarkably straightforward, as a nominal fee of $100 per month can get many of their films uploaded on Flixora.
All movies are reviewed by the team and, upon approval, are uploaded for end users to stream. The review process ensures quality standards are maintained. If a filmmaker fails to get approval for their movies the $100 is refunded.
The quality of the films streaming on Flixora is paramount, meaning that creators can rest assured they are not getting drowned out by substandard content that also deters viewers. Movies must be original and can only be submitted by the creator.
There is scope for a wide variety of content, as long as the films are over 30 minutes long. Fiction can include any genre and any format, and factual films can include documentary style or practical tips-based material. Music is expected to be a significant section of content. The chief limitation is no pornographic content or anything illegal.
Producers are also offered the choice of countries where they wish viewers to have access to their movie streams, and the site will even provide projected earnings. Those earnings all go directly to the filmmaker, with no cut taken by Flixora, up to a limit of $1 million.
For the viewers, Flixora offers unique design and user experience, allowing them to search by genre or subject and the search facility includes voice command. They can also search by release date by asking “show me all the movies launched on 1st June”, for example, and a list will appear.
A film is reviewed for minimum length of 30 minutes by Flixora to ensure they are high quality, thereby removing substandard content.
The viewers are to pay $1 to watch with a single movie per session. Alternatively, viewers can select a premium user status for just $5 a month, with unlimited access.
Uniquely, premium users can invite friends to watch movies with them wherever they are, and they can watch together in real time, with friends paying just $1 each. The premium user can stop and start the movie in real time and fellow watchers will stop and start with them. So, they can all go and top up their drinks and grab popcorn at the same time or stop to discuss what they are watching.
According to Osuofia, there will be approximately 30 movies from the day of its Launch, all of them originals, available to stream on Flixora with projections that the numbers will grow fast.
“Flixora isn’t trying to replicate the traditional streaming model and compete on that level. We’re creating a brand-new structure for global film distribution, one built around accessibility, creator ownership and direct audience reach.”
Andrew Stevens, writer and producer of ‘The incredible true story of 100 dates in Dallas’ said: “Flixora’s model reduces barriers to entry in the entertainment industry by giving creators such as myself the tools needed to distribute content professionally through a digital-first platform. I am very excited at the prospective opportunities to connect directly with global audiences and to earn directly from day one.”
