Firstbank Introduces ‘FirstGem’ To Empower Women
OMOTAYO ARAOYE
First Bank of Nigeria Limited, has introduced ‘FirstGem’ a platform to empower women through online community, offering mentoring, support and capacity building opportunities for all to create a new generation of financially literate women.
The FirstGem online community which presently has over 61,634 members drawn from all walks of life, sharing ideas, insights and experiences, has successfully empowered women in states across the geo-political zones in Nigeria and the United Kingdom.
According to the Nigeria’s premier and leading financial inclusion services provider on Friday, the platform is a gender specific account designed to meet the needs of women, aged 18 years and above. It provides varied contents ranging from Blog stories to Vlogs, Newsletters, Chat rooms which are built on 6 pillars – Health, Wealth and Finance, Food and Recipes, Events, Entrepreneurship, Lifestyle and Beauty.
The bank, with the aim to increase its engagement and reach a wider audience, an online repository for its FirstGem product was created and designed to provide a virtual online community where like-minded women irrespective of where they are in Nigeria and abroad, gather to connect, grow and share knowledge on everything about lifestyle, parenting, career development, entrepreneurship, health, work and family.
Financial empowerment and wealth creation ideas are shared to encourage women to play their part in providing financial support for their families.
According to Group Executive, e-Business & Retail Products, First Bank of Nigeria Limited, Chuma Ezirim, “FirstGem is suited for the Nigerian woman, and we are using this online community as the ideal opportunity to position the Bank’s gender initiatives to meet the required needs on a wide range of issues affecting women from lifestyle, skills acquisition, finances, wealth acquisition and management, business support, etc.
Ezirim encouraged all women to join the community by signing up via this link https://firstgem.com.ng/
FirstGem is a gender-specific account designed to meet the needs of women, aged 18 years and above. It is targeted at a broad spectrum of women, working professionals, entrepreneurs and MSMEs with a view to promoting growth via an array of benefits, from free business advisory services, regular information or insights on business opportunities in various sectors and industries, as well as mouth-watering discounts at partnered stores and outlets.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 125 years.
The Bank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years.
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