Activist Hedge Fund Ratchets Up Stake In Unilever
Trian called for a slew of changes in the consumer goods company Procter & Gamble Co (PG.N) Peltz was then added to the board of the company, following a months-long proxy fight – the biggest ever involving a U.S. company at the time.
The strategy of Unilever – maker of brands such as Dove soap and Hellmann’s mayonnaise – has come under the investor microscope. The group this month effectively abandoned its pursuit of GlaxoSmithKline’s consumer healthcare business. Some analysts have said the proposed mega-deal, which would have been one of the largest ever on the London market, was unexpected.
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