The managing director of First Bank Nigeria Adesola Adeduntan and the managing director of AIICO Insurance Plc have topped a media performance audit conducted on their industries.
The audit is an independent analysis of the media performance and prominence of the CEOs of Nigerian Commercial Banks and Insurance Companies for the month of August 2022.
It was conducted by the leading Media Intelligence and Public relations audit agency, P+ Measurement Services.
The two emerged after via a detailed media data gathering, analysis, and audit of salient valid PR metrics of 27 Commercial Banks and top 10 leading Insurance companies.
The reports ranked the top CEOs (Commercial Banks and Insurance) prominent in the Online and Print media.
For the banking sector, the analysis shows that the MD of First Bank of Nigeria, Adesola Adeduntan sits at the top of the leaderboard with a 44 per cent media share.
Following closely is Yemisi Edun of First City Monument Bank(FCMB) with 23 per cent, while Ademola Adebise of Wema Bank and Abubakar Suleiman of Sterling Bank completed the chart with19 per cent and 14 per cent respectively.
In the insurance sector, the media performance audit report revealed, that the MD of AIICO Insurance, Babatunde Fajemirokun had the most media exposure with 45 per cent followed by Eddie Efekoha of Consolidated Hallmark Insurance with 17 per cent, Kunle Ahmed of AXA Mansard with 14 per cent and Tunde Hassan- Odukale of Leadway Assurance scoring 11 per cent media exposure.
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