The market capitalisation of Netflix has plunged by more than $167 billion year over year on the exit of about 1.2 million subscribers who can no longer afford its growing subscription prices.
Over the years, Netflix has grossed over $143bn due to its ever-growing subscriber base. However, after years of continuous growth, the streaming giant continues losing subscribers, which has already wiped billions of dollars off its market cap.
Data by TradingPlatforms.com showed that the streaming giant in the Year 2022 alone, lost the number of subscribers owing to the constant increase of its prices over the years to the point where its “premium” subscription is $20 a month, allowing its rivals to gain ground. In December last year, the streaming giant had 221.8 million paid subscribers worldwide. At that time, its market cap amounted to around $260bn, down from $267bn two months before.
However, after the company reported the first shocking subscriber loss in April, its share price dipped to the lowest point in years, wiping more than $50bn off the market cap.
By mid-2022, the number of people paying for Netflix services dropped to 220.6 million, showing a massive 1.2 million loss. At that time, the combined value of shares of the streamer plunged to $77.9bn, a 70% drop in eight months.
Although Netflix`s market cap has increased since then, reaching $99.9bn last week, this still represents a massive 62% drop year-over-year.
Besides losing subscribers and raising doubts about its ability to grow, the streaming giant also reported a big earnings miss this year.
Netflix’s revenue for the first quarter of 2022 was $7.86bn, missing analysts’ expectations of $8.04bn. In Q2 2022, the company reported revenue of $7.97bn, up from $7.34bn in the same quarter of 2021.
But, despite the earnings miss, Netflix grossed $15.8bn in the first half of 2022 or 9% more than in the same period a year ago.
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