With the embrace of social media and its influence on the whole world, commercial activities through various platforms are expected to generate $724 billion in revenue in 2022.
The recent rise of marketplaces within social media platforms has made social commerce an essential part of e-commerce and data by SafeBettingSites.com, states that more than $6 trillion in revenue will be generated via these channels by 2030.
Social Commerce translates to the marketing and selling of products/services on social media platforms and the emergence of marketplaces on various social platforms such as Facebook, Instagram, TikTok, Whatsapp, Pinterest, and more has made social commerce essential for business owners.
According to the data available on Statista.com, a total of $724 billion in revenue is expected to be generated from social commerce in 2022. This annual revenue from social commerce is expected to continue to increase healthily in the coming years. According to the estimated figures, the market should grow at an expected compound annual growth rate (CAGR) of 30.8 percent from 2022 to 2030. By 2030, the yearly revenue from social commerce is expected to be a whopping $6.2 trillion.
However, the popularity of social commerce is not the same throughout the global market and Thailand has the highest social commerce engagement at 8 percent.
According to the recent survey data on Statista, involving 31,040 respondents over the age of 16, Thailand has the highest acceptance rate of social commerce in 2022. The survey states that 8 percent of online shoppers in Thailand have made purchases through social media.
Thailand is closely followed by other Asian economies such as India (86 percent), UAE (86 percent), and China (84 percent).
The opposite spectrum is occupied by traditionally developed economies from Western Europe and Japan. Online shoppers in Germany account for 48 percent, the United Kingdom (47 percent), and France (41 percent) haven’t fully warmed to the idea of shopping from social platforms. Japan is the least accepting of social commerce, as only 35 percent of Japanese online shoppers admitted to shopping from social media.
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