Paga, the payments and financial services ecosystem for Africa has processed over N6.1 trillion in payments on its platform in 10 years with the latest N2 trillion taking just eight months, demonstrating the company’s exponential growth and soaring engagement levels.
This was revealed Tuesday at the launch of its ‘Making Life Possible’ brand campaign that tells the story of the Orange ship which has empowered people to simplify their lives and businesses for over a decade.
Paga, founded in 2012, is one of Africa’s most pioneering fintech companies which has, since its inception been building an ecosystem to enable the African consumer to send, pay, and bank digitally. It focuses on helping both consumers and sellers pay, get paid, and access financial services directly and also through its Platform-as-a-Service, which enables other third Parties to leverage the deep infrastructure Paga has built to enable endless possibilities.
With over 20 million unique users in Nigeria alone and set to reach 40-50 million (Nigerian) users in the next five years, Paga’s mission has been to simplify payments and financial services for businesses and individuals.
Paga’s mission is vital, bringing 57 per cent of Africans that still do not have a bank account into financial inclusion,, especially in larger economies such as Nigeria, where the figure of the unbanked is 60 per cent.
Cash is still king in Africa, and it is used in 90 per cent of all transactions. This makes Paga’s goal to make 1 billion people to access and use their money very simple
While the company’s well-established agent network has been a vital channel for accomplishing that goal, it has always been about ‘Making Life Possible’ and making payments simple for everyone. This campaign showcases the ecosystem Paga has built to make that a reality
By making payments and financial services easy to process, Paga is helping businesses and consumers take control of their daily lives. Day-to-day, this means a technology platform that works consistently, with a 99 per cent uptime and a first-class user experience, making life easy – anytime, anywhere.
Paga is ‘Making Life Possible’ for everybody, including its consumers via the Paga App: to send, pay, and ban, for the merchants via the Doroki app: to collect payments and grow their businesses, for agents: to start earning money by assisting consumers, For Fintech developers: to collaborate, build and share via the Paga platform, for third-party partners: to build, launch, and grow with Paga’s robust payment API and for entrepreneurs: to earn, manage their businesses, and build communities
Tayo Oviosu, Paga’s founder and Chief Executive Officer, who said the company is thrilled to launch its ‘Making Life Possible’ campaign, noted that the future looks amazing for a pioneer, that has built a core payments infrastructure that everyone can get value from.
“The campaign is about the impact of what we’re about – making life possible and easier for everybody. Paga simplifies your life as you try to accomplish various things each day. Whether it’s sitting down to watch a football match and realizing your internet subscription needs to be renewed, listening to your favourite songs on Spotify, paying for your meal at a restaurant, or getting a loan to make a purchase. By using Paga, you make all these activities seamless. There is something for everybody with Paga, and it’s never too late to join the Orange ship!”
What next after a decade of remarkable progress, according to Oviosu is doing more for the right people – consumers, businesses, and SMEs. Paga welcomes everybody to join them or stay with them on this journey.
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