Guinness spent N52bn to lead beer market.

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To lead the growing beer market in the country, Guinness Nigeria Plc said it has invested N52 billion in its operation in the last five years.

Peter Ndegwa, the company’s Chief Executive Officer said that the company spent on new products to improve its market share so as to continually meet consumers’ new demands and needs.

While he said the country’s operating environment would continue to be volatile in the years ahead with fall in the country’s currency and drop in revenue generation, he also said that inflation and consumers’ disposable income would also be under severe pressure.

Despite these, he assured the company would remain aggressive to overcome the headwinds.

To sustain its operation in the next five years in the competitive beer market, Ndegwa said the company had invested in capacity while plans are at advance stage to ensure that 75 per cent of the company’s raw materials are be sourced locally in the next three years against the current figure of 43 per cent.

The company, for the financial year ended June 30, 2015, posted a turnover of N118.49 billion against N109.20 billion achieved in 2014.

The shareholders are approve a final dividend of N4.82 billion translating to N3.20 per share proposed by the board at the Nov. 26 annual general meeting

Babatunde Savage, its chairman, assured its investors of amicable resolution of the N1 billion fine imposed on it by the National Agency for Food and Drug Administration and Control (NAFDAC).

NAFDAC recently ordered Guinness to pay N1 billion as administrative charges over alleged violation of its rules and regulations for a long period of time.

“We believe we will be able to resolve it amicably and very quickly, and our brand will continue to be an excellent one.
“We are law abiding and try to follow the rules in line with the international standards.

“It has to do with a small warehouse where we keep raw materials outside the factory. The materials were outside our factory, not inside.

“It is not about our brand, but we are taking it up with NAFDAC and we believe we will resolve it amicably.

“We have been working with NAFDAC and we will continue to respect the law and produce quality products.”

He said that the company, in its 65 years of operation in Nigeria, had maintained a strong relationship with the agency.

“NAFDAC is our regulator and we believe in the government and believe government will do the right thing.”

He said that the company was committed to production of quality brands as pride of the country.

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