Guinness Nigeria Plc Appoints Adebayo Alli New Managing Director
Adebayo Alli has been appointed as the new Managing Director of Guinness Nigeria Plc, taking over from John Musunga effective from January 1, 2024.
Alli, described as a commercially astute and transformative business leader with nearly two decades of experience across supply chain, manufacturing, program management, and sales, has previously held various senior leadership roles within Diageo, including Plant Manager, Supply Chain Director, and Commercial Director in Guinness Nigeria. In his current role as the Commercial Director, he has driven outstanding growth, improved profitability, and successfully embraced digital transformation.
He is recognized for his focus on people and has supported the professional growth of his colleagues. He holds a BSc in Mechanical Engineering from the University of Ibadan and an MSc in Advanced Process Engineering from Loughborough University, United Kingdom.
He is a well-rounded executive with almost two decades of broad experience and leadership
across supply chain, manufacturing, program management, and sales. He has a proven track record of transforming business units, optimising end-to-end supply chains, leading commercial organisations to breakthroughs and delivering results through a diverse and inclusive team in complex, uncertain, and disruptive environments.
In 2013 Bayo moved to Ethiopia on an International Assignment to join Diageo’s Meta Abo Brewery Limited’s leadership team as the project lead for a business transformation project. He was subsequently promoted to Plant Manager in 2014 and appointed Supply Chain Director in 2015. Bayo brought a unique style of leadership displaying a heightened sense of cultural awareness, inclusive leadership, and a mission mindset to unlock many breakthroughs while working in Ethiopia.
He returned to Nigeria in 2017 as Operations Director and in pursuit of his general management ambition, he transitioned to commercial taking up several senior commercial sales roles in Guinness Nigeria PLC. Between 2019 and 2020, Bayo was appointed and served briefly as the Director for IPS, Reserve & Modern Trade. In 2020, Bayo was appointed as the Commercial Director for Guinness Nigeria.
In his current role as the Commercial Director, he has led the delivery of outstanding NSV growth, doubled Gross Profits, unlocked significant improvement in gross margins, grown, or held value share across priority categories, and partnered with Guinness Nigeria’s distributors to deliver mutually profitable growth despite significant headwinds. Bayo also transformed the commercial team in Guinness Nigeria to one with a digital-focused mindset and has successfully leveraged technological solutions to drive incremental growth, deliver productivity, embed operational safety, and sustain market share growth.
Bayo is known for his deliberate focus on people and his many bold bets across supply and commercial has helped unlock business and personal growth for many of his colleagues thereby ensuring robust succession plans. His purpose is to add value to the world by inspiring others especially Africans to cause the transformations he wants to see and leave everything better than he met it.
Bayo is a commercially astute leader with a transformative and collaborative leadership style. He holds a BSc in Mechanical Engineering from the University of Ibadan; and an MSc in Advanced Process Engineering from Loughborough University, United Kingdom.
Abidemi Ademola, the company secretary stated that John Musunga has resigned as the Managing Director of Guinness Nigeria Plc, effective from December 31, 2023, and has moved to a new role as the Managing Director for Southern, West and Central Africa (SWC) within Diageo Africa.
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