VFD Group Partners Narrative Landscape For Chimamanda Adichie’s ‘Mama’s Sleeping Scarf’


In alignment with its commitment to corporate social responsibility, VFD Group partnered with Narrative Landscape Press and GLG Communications to host Chimamanda Ngozi Adichie’s ‘Mama’s Sleeping Scarf’ at the Alliance Francaise/Mike Adenuga Centre, Ikoyi Lagos.

The collaboration focused on promoting the love for reading and supporting education, reflecting VFD Group’s dedication to social impact.

Executive Director of VFD Group, Adeniyi Adenubi, and Head of Marketing & Corporate Communications, Muyiwa Olowoporoku, led the initiative by donating copies of ‘Mama’s Sleeping Scarf’ to students from Kesham International School, among others. Additionally, the investment company facilitated the attendance of a hundred children from less privileged schools, providing them with an opportunity to participate in engaging activities and a special book reading session with Chimamanda. Each child left the event with Santa’s gifts and a personally signed copy of the book, contributing to their literary journey.

The event, aptly titled “Christmas Magic with Chimamanda,” transcended the realms of literature, combining intellectual sophistication with celebratory elements.

Anchored by media personality Kunle Kasumu, the event welcomed esteemed guests which included Former President of Nigeria, Olusegun Obasanjo; Former Minister of Solid Minerals of Nigeria, Obiageli Ezekwesili;  Former Governor of Anambra State and Presidential Aspirant of the Labour Party, Peter Gregory Obi; Nigerian Business Executive, Arts Enthusiast, and Philanthropist; Bella Disu, Business leader and Snr. Lecturer at Harvard Business School, Hakeem Belo-Osagie, among others.

In a heartfelt address, Adeniyi Adenubi underscored the importance of Chimamanda’s literacy advocacy and shared personal stories of reading to his child, emphasizing the profound impact on their bond. Chimamanda, in her address, highlighted the crucial role of good grammar and reading in personal development.

The event concluded with a Q&A session where Chimamanda provided insightful answers, leaving a lasting impression on all attendees. The proprietary investment company’s involvement showcased a holistic approach to corporate social responsibility, intertwining literature, philanthropy, and education for a meaningful societal impact.

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