Nigerian Export Promotion Council (NEPC), Executive Secretary, Segun Awolowo, has said that the federal government has commenced the exportation of cassava chips to Europe, precisely Germany, through the Pacific Ring West Africa (PRWA) company.
In his address, he said, “I am proud of this backward integration, we have our cassava now being very useful and this is also helping our farmers as it is providing jobs. So we are not just exporting raw timbers cassava anymore, we are actually doing something with the cassava.” adding that “you can see the packaging, standards are met, the factory is clean and everything is being done precisely. I am so happy to flag off this first container going to Germany.”
She expressed her optimism towards scaling up with the company and exporting more,” adding that the council has been encouraging small and medium enterprises to boost their productivity for foreign markets.
“We work with small and medium scale industry, scale them up for export, advice and also get a market for them out there” he stated.
In his address, the Chief Executive Officer, PRWA, Thomas Hirsch, revealed that the export container marked the first time that 100 per cent Nigerian grown, processed and packaged cassava chips have been exported from Nigeria to Europe adding that the move has, “counter the trend of exporting raw materials with little value added and importing branded snacks.”
He also noted that “Value-added products like cassavanovas will contribute to Nigeria’s economy, job creation, and this entrance into European markets represents a transformative moment in global perceptive of the quality, taste and international appeal of Nigeria’s products.”
“PRWA has conducted consumer test around the world, with British, American, European and Asian consumers agreeing that they want to see Cassavanos in every shop across the globe,” he said.
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