EDET UDOH
African Alliance Insurance Plc, Nigeria’s foremost insurance company, has unveiled a new corporate brand identity and refreshed logo.
The new identity reflects its focus on delivering excellent customer service, as well as an emphasis on maintaining a strong digital presence. The launch event took place on March 8, 2019, at the George Hotel, Lagos.
The new corporate identity will mark the company’s first major rebrand since its launch in 1960. Since inception, the company has remained a top-tier brand of choice and one of the three leading life insurance companies in Nigeria, offering retail and corporate services to its large customer base.
Its new identity features a new logo and new website, following the recent relocation of its headquarters to its current Ikoyi location.
Speaking at the launch, Managing Director, African Alliance Insurance Plc, Mrs. Funmi Omo, expressed optimism about the company’s focus stating that customers will begin to experience dramatic upgrades across all service touchpoints.
“The African Alliance Insurance has been serving customers in the life insurance space for sixty years. This shows the depth of trust our customers have in us, and this new and refreshed corporate identity signifies our pledge to continue providing a secure future for every Nigerian in line with our purpose statement,” she said.
Tagged “the diamond” the new logo takes on a diamond shape and reinforces the company’s mantra of life as a special gift to be treasured. The colours remain two shades of blue reinforcing the professionalism of its people. Beneath the logo is inscribed the tag line “With you for life” reiterating the company’s commitment to providing a secure financial future at every point in life.
The event was well attended by Mr. Tony Okocha, Alhaji Amiun Ahmad Nahuche, Ambasaddor Toye Abiola- Okanlawon, Mr. Tope Oredugba, Imam Abudrrahman Ahmad, Sheikh Muslihedeen Abiodun Kalejaye, Barrister (Dr) Abudul-Hakeem, Abudlateef, Yetunde Ilori and others.
African Alliance Insurance Plc is widely recognised as the most experienced and strongest Specialist Life Assurance Office in Nigeria, serving thousands of customers with personalised insurance products tailored for each stage of their lives.
Formerly African Alliance Insurance Limited, we were incorporated on May 6, 1960 by our founders Chief S.L. Edu (CON), Mr T. A. Braithwaite (CON) and Chief M.E.R. Okorodudu, backed by world class reinsurers and co-shareholders, Munich Reinsurance Company.
Today, African Alliance Insurance Plc drives innovation in the 21st century and uniquely positions itself to offer premium value to all its stakeholders, from its esteemed customers to its employees, partners and shareholders.
Operating a network of 18 branch offices managed by a competent and passionate team, we offer a creative combination of Protection (Term Assurance and Group Life), Savings and Investments Products.
African Alliance is known for excellent customer service delivery and prompt claims settlement. In fact, in 2016 financial year alone, we paid an estimated N6.5 billion in settlement of various claims.
African Alliance Insurance Plc currently manages a Shareholders’ Fund estimated at N3.6bn with a Gross Premium Income and Asset Base estimated at N13.42bn and N41.35bn respectively (figures as at 31st December 2016-audited), an evidence of our strength, history and clients’ trust in our brand.
We have 100% equity in Axiom Air Limited, a Cargo Airline Company, Frenchies Foods (Nigeria) Limited, a Restaurant and Catering Services Company and 96% equity in Ghana Life Insurance Company Limited.
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