Nigerian Breweries Announces Hans Essaadi As Incoming MD
The Board of Nigerian Breweries Plc has announced the appointment of Hans Essaadi as incoming Managing Director effective 31st of July, 2021.
A statement on Friday by Uaboi Agbebaku, company secretary said his appointment follows the resignation of current MD, Jordi Borrut Bel.
According to the brewing company, Jordi Borrut Bel, will be completing his assignment in the Company on the 30th of July, 2021 to enable him take up another assignment within the Heineken Group.
It added that, “in that regard, the Board has accepted his letter of resignation from the Board and the
Company effective the close of business on the 30th of July 2021.
Borrut Bel joined the Company and the Board as the Managing Director/CEO on the 22nd of
January, 2018 and has been able to successfully lead the Company through a turbulent period and
a challenging operating environment. With a keen focus on people development, product innovation, expansion of the Route-to-Market, cost leadership, customer and consumer focus, stakeholder engagement and ensuring return on investment for investors, Mr Borrut Bel has firmly repositioned the Company on the recovery path for a sustainable growth.
“The Board has appointed Mr. Hans Essaadi as a Director in the capacity of Managing Director/CEO effective the 31st of July, 2021.
Essaadi, who is currently the Managing Director of Al Haram Beverages, the HEINEKEN Operating Company (“OpCo”) in Egypt, joined the HEINEKEN Group as a Sales Representative in 1991
” He subsequently took up increasingly senior roles within the Group in Sales, Export and Marketing. He commenced his international career with HEINEKEN Puerto Rico as the Country Manager, and thereafter became the General Manager, Brau Union International, the HEINEKEN OpCo in Austria. Heineken.
Before his current role in Egypt, he was General Manager, Siroco (the Heineken Joint Venture with
the Emirates in Dubai) and Managing Director, HEINEKEN Malaysia Berhad, a listed Company in Malaysia.
“The Board is pleased to have a person of Mr. Essaadi’s experience and knowledge to take up the
position of Managing Director/CEO of the Company, and to continue the turnaround work started by
Mr. Borrut Bel.”
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