A business consultant, Seyi Adeoye, has been elected the President of the Nigerian Marketing Research Association (NIMRA), pledging pursuit of excellence in Marketing Research.
In a statement on Tuesday, Adeoye, who is the Chief Executive Officer of Pierrine Consulting, expressed commitment towards implementing strategies aimed at shaping and growing the future of marketing research in Nigeria.
The statement, a copy of which was made available to news men read, “Seyi Adeoye, the CEO of Pierrine Consulting, has been elected as the President of the Nigerian Marketing Research Association (NiMRA), marking a pivotal moment for both Seyi and the agency.
“With this prestigious appointment, Seyi Adeoye is poised to lead NiMRA into a new era of innovation and growth.
“His vision for the organisation revolves around the core principles of Reimagine, Engage, and Grow, reflecting Pierrine Consulting’s commitment to pushing boundaries and fostering progress in the marketing research industry.
“Spearheading NiMRA, Seyi Adeoye has outlined a clear agenda aimed at future-proofing the association and elevating its impact on the Nigerian market. The key objectives include establishing robust structures, defining clear value propositions for stakeholders, and enhancing the visibility and attractiveness of NiMRA to grow the talent pool within the industry.
The statement added that Adeoye’s election as President of NiMRA had elicited celebration both within and outside the industry, stressing further, “With a strong focus on driving growth and transformation, Pierrine Consulting continues to pioneer innovative solutions that shape the future of business and society.”
It further pointed out that, “Just as Seyi was elected as president, one of the Lead consultants at Pierrine, Victor Onofomi, was also elected as Financial Secretary of NiMRA; further highlighting Pierrine’s commitment to leading innovation in the industry.
“The pursuit of excellence in Marketing Research is not just a personal passion for Seyi, it is a culture that he has been able to impact on the entire team; demonstrated by Victor’s decision to step up to the task at NiMRA, and his subsequent victory at the election as Pierrine Consulting stands out as a leading marketing research and strategy firm, renowned for its expertise in key verticals such as food and beverage, beauty manufacturing, and financial services.
“Beyond business innovation, the agency is deeply committed to future-proofing societies through impactful collaborations with leading NGOs, driving development studies that address pressing societal challenges and pave the way for a better future for all.”
